Herman Claassens of Australian Culinary Foods

Is a very experienced and knowledgeable retail expert with over 47 years in retail. He has worked in large and small retail businesses. He has traded in the markets. He has developed brands and driven marketing strategies that work. He has vast Australian and International experience.

Herman is passionate enough to apply his vast experience to creating Australian Culinary Foods from inception, and to back his belief in Australian Gourmet and Organic products as the best in the world.

Within the retail and food industries in Australia, Herman has a fantastic reputation. His advice is highly valued and his counsel is widely sort.

Our business is in export and manufacturing and developing brands for large retailers.  With manufacturing in Malaysia, India we are well placed to add value to any business model. 

Currently exporting to many countries 

Experience summary 

  • 17 years’ experience with GJ Coles Supermarkets as a senior executive. Achievements include opening new stores and achieving all financial goals.

  • 2 years with Grace Brothers as a Group manager. Achievements include store refurbishments, re-launches and managing the group with the first regional store to achieve $100 million in one year.

  • 3 years as Marketing Director and part owner of Payless Supermarkets. Achieved high return on investment, with 300 staff and a turnover of 30 million

  • 9 years as part owner of a large produce wholesale company procuring produce for independent retailers across NSW. The company was sold to Metcash.

  • Established subsidiary company to supply packaged produce to the major retailers i.e. Coles, Franklins, Aldi and Woolworth’s 

  • Consulted as a food consultant to the largest independent gourmet deli in Sydney. Worked with over 400 suppliers.

  • Currently CEO/Founder of Australian Culinary Foods Pty Ltd

  • Current Managing Director/Part Owner of Cape Spice Australia Pty Ltd 

  • Current Managing Director/Part Owner of Global Branding management Pty Ltd 

  • Current CEO/Part Owner of Global-Brand-Resources PVT India 


Herman can be contacted on 0408441468